Innovation “Made in Baden-Württemberg”

During their walking tour, Nicole Hoffmeister-Kraut, Baden-Württemberg’s Minister for Economics, Labor and Housing, and Mayor Fritz Kuhn of Stuttgart were greeted by Martin Putsch, Shareholder and Chief Executive Officer of the Recaro Group, and Dr. Oliver Krockenberger, Chief Executive Officer of Recaro Gaming. Martin Putsch used the opportunity to highlight the great value placed on the culture of innovation at the internationally successful Recaro Group: “As mid-level entrepreneurs, we’ve always engaged ourselves with the latest technologies and social trends, the results of our research has been implemented in our products. This culture of innovation is also the reason why we’re here today, pursuing an exchange of ideas with the start-up scene and digitalization experts.”

This year’s founding of the new Recaro Gaming division shows how the start-up spirit can be combined with the know-how of an established company. At the new.New Festival, the company is presenting on the one hand the latest innovation from the Recaro brand: the newly developed Recaro Gaming Seat. On the other, company representatives will use the “Gaming Focus” workshop to explore what can be learned from gaming and how this can be applied in other areas like the workplace, and how the overall interplay between user and seat can be further optimized.

Their colleagues from Recaro Aircraft Seating are also offering a workshop, entitled “Connected Seating,” which explores the ways that predictive analytics and data management can be used to augment the travel experience for passengers while also improving services for airlines.